Topo Chico is the latest brand to join the hard seltzer party and everyone’s invited.
Real heads know that Topo Chico mineral water, fresh lime, and a little bit of tequila is one of the most refreshing simple cocktails one can consume in the dog days of summer. So the Thursday announcement that Coca-Cola Co. would be the latest beverage conglomerate to enter the increasingly crowded ready-to-drink market with Topo Chico Hard Seltzer should make hard seltzer stans salivate.
Topo Chico Hard Seltzer will be available in select cities in Latin America later this year, with a U.S. rollout planned for 2021, according to Bloomberg News. It’s the first time that Coca-Cola Co. will offer a hard seltzer, joining the likes of AB InBev, Constellation Brands, and other industry heavyweights who have launched high-profile hard seltzers over the past year.
This release gives Coca-Cola the opportunity to diversify its offerings and offer consumers a lower-calorie, low-sugar alcoholic beverage (the company launched a canned alcoholic beverage called Chu-Hi in Japan in 2018). Coca-Cola has been notably slow to embrace the carbonated-water trend, losing ground to competitors like National Beverage Corp.’s LaCroix and PepsiCo Inc.’s Bubly.
The announcement also continues to reinforce that hard seltzer is far from a fleeting trend, with staying power long past the Summer of Hard Seltzer that witness an explosion in popularity for brands such as White Claw and Truly in 2019, encouraging dozens of other brands to enter the marketplace.
While the concept is surely promising, it’s anyone’s guess where Topo Chico Hard Seltzer will rank among the definitive power ranking of the best hard seltzers.
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